Profitable on comms for the first time
“The margin structure finally makes sense. We're profitable on comms for the first time.”
Laura Olsen, Managing Director
PureConnect had offered communications services for years, but the economics never worked. Between platform licensing fees, per-seat costs, and support overhead, margins were razor-thin or negative.
The Challenge
As a managed service provider, PureConnect needed a communications offering to stay competitive — but couldn’t justify one that lost money. Their previous platform took 60% of the revenue before PureConnect saw a penny.
The Solution
hudl’s transparent pricing model gave PureConnect clear, predictable costs with margins they could actually build a business on. The self-service admin portal reduced support overhead dramatically.
The Result
Within six months, PureConnect’s communications division went from a cost centre to a profit centre. Margins improved by over 40 percentage points, and the offering became one of their fastest-growing product lines.