Launched a branded UCaaS product in six weeks
“hudl let us launch a fully branded UCaaS product in six weeks. Our customers think we built it ourselves.”
James Mitchell, CEO
NovaNET Communications wanted to expand beyond connectivity into unified communications, but building a platform from scratch would have taken years and millions in development.
The Challenge
NovaNET needed a solution that looked and felt entirely their own. Their brand reputation depended on it — customers expected the same quality they’d come to trust from NovaNET’s network services.
The Solution
hudl’s white-label platform gave NovaNET a fully branded experience from day one. Custom domain, branded apps, their own colour scheme and logo throughout every touchpoint. No “powered by” badges, no third-party branding.
The Result
NovaNET went from zero to a live UCaaS product in just six weeks. Their customers had no idea it wasn’t built in-house, and the offering became a key differentiator in competitive bids.